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Tag: business case

Three layers of AI, and the one that got me home

Illustration of three stacked layers floating above an airport runway, with the plain bottom layer highlighted in amber

Three days at Dublin Airport showed three layers of AI: optimisation, judgement and everyday automation. Most of the return sits in the least glamorous.

The problem is not that AI does not work. It is that the ruler is wrong.

Illustration of a short ruler standing beside a young tree with amber leaves that has grown far taller than it

Boards keep quoting MIT’s finding that 95 per cent of enterprise AI projects show no return. Why that reading is wrong, and what it may cost to wait.

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